White Label

The white-label feature removes all Synaptiq branding from the chat widget and lets you replace it with your own agent name, avatar, and identity. To your visitors, the widget appears as a fully native product experience built by your company.

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What White Label Changes

Element	Default (Non-White-Label)	White Label
Widget footer	"Powered by Synaptiq"	Hidden
Agent display name	"Synaptiq AI" or your tenant name	Any name you set
Agent avatar	Synaptiq default icon	Your custom image
Browser tab title	Not affected	Not affected
Conversation metadata	Not visible to visitors	Not affected

White label does not affect the widget's functionality — only its visible identity.

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Removing the Synaptiq Attribution

Once your account is on the Enterprise plan, the "Powered by Synaptiq" footer is removed automatically. No configuration is needed.

To verify it's been removed:

1. Open your site and click the chat widget
2. Scroll to the bottom of the widget window
3. The footer attribution should be absent

If the attribution is still visible after upgrading, go to Settings > Widget > Branding and confirm Show Synaptiq Attribution is toggled off.

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Setting a Custom Agent Name

The agent display name appears in the widget header and in all messages the AI sends.

1. Go to Admin Dashboard > Settings > AI Agent > Identity
2. In the Agent Name field, replace the default with your preferred name
3. Click Save

Examples:

• Aria — friendly, human-feeling name for a B2B sales agent
• Alex from Acme — personalized with your company
• Acme Assistant — brand-forward but clearly AI
• Support Agent — neutral and functional

The name appears:

• In the widget header bar
• In all AI-generated messages (e.g., "Hi, I'm [Agent Name]...")
• In email notifications sent to your team

Customizing the Greeting

Update your AI's greeting message to introduce your custom agent name naturally:

"Hi there! I'm Aria, Acme's sales assistant. I can answer questions about
our product, give you a pricing breakdown, or book a demo with our team.
What brings you here today?"

Set this in AI Agent > Greeting > Opening Message.

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Setting a Custom Agent Avatar

The agent avatar appears in the widget header and next to every AI message.

1. Go to Settings > Widget > Branding > Agent Avatar
2. Click Upload Image
3. Choose a PNG or JPG image (minimum 128×128px, recommended 256×256px)
4. Crop and position the image using the editor
5. Click Save

Design recommendations:

• Use a circular or square crop — Synaptiq renders avatars in a circle
• A stylized illustration or abstract icon tends to perform better than a stock photo
• Match your brand's color palette for visual cohesion
• Avoid photorealistic human faces — visitors sometimes become confused when a photo-realistic "human" turns out to be AI

If no avatar is uploaded, the widget uses the first letter of your agent name on a solid primary-color background.

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Customizing the Widget Header

Beyond the avatar and name, you can further customize the header:

Tagline

Add a short tagline that appears below the agent name:

"24/7 Sales Assistant" or "Here to help — always available"

Set in Settings > Widget > Branding > Agent Tagline. Keep it under 40 characters.

Status Indicator

The widget shows an availability indicator next to the agent name. Options:

• Always Online — shows a green dot, regardless of time (best for AI agents)
• Business Hours — shows green during your configured hours, gray otherwise
• Hidden — removes the indicator entirely

Set in Settings > Widget > Branding > Availability Display.

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Embed Attribute Overrides

You can also set the agent name and avatar via embed script attributes. This is useful when deploying the widget across multiple domains that need different identities.

<script
  src="https://synaptiqintel.com/widget.js"
  data-tenant="YOUR_TENANT_ID"
  data-agent-name="Aria"
  data-agent-tagline="24/7 Sales Assistant"
></script>

Embed attributes override dashboard settings when both are present.

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What Visitors See

A properly configured white-label widget is indistinguishable from a custom-built chat product. Visitors see:

• Your agent's name in the header
• Your avatar next to every AI message
• No Synaptiq branding anywhere in the widget
• Your primary color, theme, and custom CSS

The only place Synaptiq's name might appear is in the widget JavaScript URL (synaptiqintel.com/widget.js). This is not visible to end users — only to developers inspecting source code.

If full URL white-labeling is required (for highly branded deployments), contact sales@synaptiqintel.com to discuss custom subdomain options.

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Next Steps

• Choosing a Theme — match the widget's colors to your brand
• Custom CSS — further style customization beyond themes
• A/B Testing — test different agent names and opening messages